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New Environment Campaign Launched by the Plastics Industry

A groundbreaking campaign is launched by the plastics industry to challenge itself, government and consumers to step up recycling and to stop sending plastic to landfill.

The Plastics 2020 Challenge, backed by MPs from across the political divide, is the first time plastics manufacturers and processors themselves have called for a widespread and open debate and set their own targets for helping make the country greener.

The plastics industry is pledging several commitments on the “four R’s” – reduce, reuse, recycle and recover, including doubling the recycling rate of plastic packaging  by the year 2020.
  
The campaign also challenges the government, MPs, environmental groups and consumers to join forces with the industry to get more out of the resources we all use.

MPs and council leaders will gather today for the launch at Westminster where new research will be published showing only half of the responsible councillors confident they will meet the government’s waste strategy targets for 2010, 2015 and 2020, suggesting large and unnecessary hikes in council tax bills unless action is taken.

The campaign website www.plastics2020challenge.com is also launched today, urging members of the public and interest groups to join the debate on the benefits, use and disposal of plastic products and packaging.
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